Find your ideal audience, improve sales

In the era of big data, EDMi offers you the opportunity to focus your marketing efforts to the people who crave it most. Gain insight into your audience, improve customer engagement, and enhance sales with a measurable ROI. Our data and technology is enabling the targeting of the right consumers in an ever increasingly efficient manner.

What is target marketing?

Target marketing is the process of identifying consumers most likely in need of a specific product or service and promoting such products and services through mediums that are most likely to reach these potential customers. More organisations are integrating data-driven, target marketing into their overall business strategy to improve sales.

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How can target marketing help you?

Target marketing allows you to do more with less. You can reduce your ad spend by optimising your messages to be shown only to the appropriate target consumers for your marketing efforts. Sustain these new relationships by re-targeting campaigns to enhance your brand, increase engagement and customer loyalty.

The one-size-fits-all approach is over

Marketing messages must be more specific in order to resonate with today’s consumer. Target marketing enables you to message your audiences with better, more relevant content. This can be achieved thought different mediums such as email marketing, search engine marketing (SEM), and social media marketing. All of which EDMi can assist with.