Make big data work for you
Access to big data in the form of Personal Identification Information (PII) opens up your business to a whole new market and invaluable insight into its consumers. You can leverage this information to inspire action and engagement between your brand and your highly targeted audience.
Target the right market
Reduce ad spend and improve your ROI by optimising your marketing messages to be shown only to your ideal target audience. Invaluable insights gleaned from our data allow you to tailor your content to truly connect with your audience. As a result, you can re-target campaigns to ensure lasting engagement between your brand and loyal customers.
Protect yourself by staying GDPR compliant. Protect yourself against new rules and regulations that are rolling out in 2019 around data privacy. Known as General Data Protection Regulation (GDPR), EDMi have already shifted towards the collection of GDPR compliant PII. As such, we are an authority on GDPR and act as consultants to businesses for their own data security & compliance.
EDMI has spent years collecting, understanding and leveraging over 150 million consented PII used for direct, digital, and traditional offline marketing for both B2B & B2C.
We have collected and maintained PII through active brand campaigns, competitions, promotions and working with third-party data channels across the APAC region.
The collection, profiling and segmentation of our big data allows you to target the people who matter most on a mass scale to achieve a greater ROI on your marketing efforts.